Around the globe, nonprofits use Donorbox to gather donations, manage supporters, and expand their influence. But did you know that Donorbox also has hidden AI features that can enhance your fundraising strategies?
In this article, we will reveal how the AI features in Donorbox are some of the most ignored by organizations and explain how to use them effectively to maximize donations with minimal effort.
What Is Donorbox?
Donorbox is an online fundraising tool to which nonprofits, schools, churches, and charities turn to for accepting donations, managing campaigns, and tracking donor's information. The platform is very user-friendly, versatile, and offers a wealth of useful features.
Some of the main features include:
- Campaign and event management
- Communication and donor management systems
- Forms donation that can be embedded to a page
- Recurring donation options
What a lot of people do not know is that now, Donorbox comes with AI-powered features aimed at helping users connect more efficiently with their donors, automate donations with AI, and increase their fundraising revenue.
Why AI Matters in Fundraising
It is not only big-tech companies that can benefit from AI (Artificial Intelligence) technology; it has its significant perks in the nonprofit fundraising industry as well. Here's why it matters:
- Predictive donor behavior analytics is made possible through AI technology.
- It saves time when automating these tasks, for example, with follow-up emails as well as suggesting campaigns.
- It improves donation forms and messages so that a greater number of people complete the transaction.
This means that higher efficiency alongside reduced effort is required, all in the context of using AI in fundraising, and decisions made will always rely on actual information.
The Hidden AI Settings in Donorbox
Let us dig into the overlooked AI features in Donorbox that many organizations miss — and how they could benefit.
1. Smart Optimization Of The Donation Form
AI is employed by Donorbox to optimize the conversion of your donor's forms. For instance, fields may be reordered to be more intuitive or elements may be shown/hidden to improve usability.
2. Suggested Amounts For Donations Personalization
Past donations are processed by Donorbox so it can recommend tailored donation amounts to certain types of donors, encouraging them to give more.
3. Recurring Donation Invitations
One time donors will be prompted by Donorbox to opt into monthly donations via predictive AI. The prompts are based on donor behavior making them more efficient.
4. Insights and Segmentation of Donors with AI Technology
Based on giving behaviors, Donorbox can identify distinct groups of donors. This is assisted with AI that detects:
- First-time vs. repeat donors
- Major donors
- Churn risk donors
With this information, meaningful engagement with specific constituents can be optimized through providing tailored communications.
5. Automated Reminder Follow-up for Donation Abandonment
Donorbox AI can send automated reminder emails if a donation is in process but has not been completed. This functionality is useful for recovering abandoned donations.
6. AI-Based Recommendation for A/B Testing
Are you looking to test two donation form designs or emails? Donorbox offers A/B testing and utilizes AI to choose the optimal version. This enhances effectiveness without uncertainty.
7. Intelligent Setting of Campaign Objectives
Donorbox offers goal setting features that are empirically grounded and forecasts based on historical data to provide reasonable suggested goals.
How to Turn these AI Features On and Access Them
These features may require some digging to locate. If you wish to turn them on, the procedure is outlined below:
- Navigate to the Donorbox portal and login.
- Go to the Campaign Settings or Donation Form Settings– many AI options are concealed within form behavior or advanced campaign features.
- Check your plan – some features may only be accessible on paid or premium versions.
- Explore “Automation” or “Donor Insights” sections – these smarter tools can often be found in such sections.
Tip: If you don't know , get in touch with donorbox support or the documentation to see what's accessible with your subscription.
Tips to Maximize AI Features in Donorbox
Now that you are aware of these concealed features, here are a few tips to make the most of them:
- Customize your AI-suggested donation forms on a periodical basis.
- Employ personalization through segmentation when sending out thank-you emails or tailored appeals.
- Activate abandoned donation participant reminders to retrieve lost donations.
- Experiment with different messages and formats and determine what works best.
- Monitor campaign benchmarks to evaluate how the AI tools are impacting performance.
The best way to utilize the AI features is handing it over to combine the basic inputs and structure while you provide the vital stories and impact updates as they will create a winning fundraising strategy.
Common Mistakes Organizations Make
Despite all the efforts, some of the nonprofits do not fully capitalize on the powerful features available. Below is the list of mistakes to steer clear of:
- Ignoring automation tools: Most of the users do not even know these tools exist.
- Using default settings: Customizing your forms and emails improves results.
- Not training your team: Employees and volunteers need to know how to use AI properly.
- Focusing exclusively on immediate results: AI helps the most when it is used for cultivating donor relationships over time.
The Impact of Using Hidden AI Features
Nonprofits utilizing Donorbox AI tools tend to notice considerable changes at first.
- Increased revenue: Enhanced suggestions and forms surge the donations received.
- Improved donor retention: Smart follow-ups help keep people engaged.
- Decreased manual input: Automation expedites tedious tasks allowing teams to strategize on more complex, long-term goals.
Not only does this transform Donorbox into More than just a donation platform, but it becomes an intelligent fundraising partner.
Conclusion
Most organizations fail to fully comprehend everything that Donorbox offers. Donorbox can help you achieve fundraising goals while saving time and building lasting relationships with supporters through advanced AI settings.
A quick look through your Donorbox dashboard today could lead to delightful surprises.
